DCP's BROAD RANGE OF MARKETING SERVICES provided to his Long Island clients may be engaged on an hours per month
basis or by standalone project.
Part-Time Head of Marketing
• Set Goals, Focus
Strategy,
Develop
Plans
• Develop Messages, Budget Marketing Mix
• Write Copy, Deliver Messages
Strategy
• Company Positioning
• Market Segmentation
• Product Differentiation
Communications
• Web Site, Product Sheets, Brochure Ad Copy
• Press Releases, Media Coverage
• e-Newsletters, Success Stories
Marketing Programs
• Set Company Goals - Revenue, Customers
• Perform Marketing Audit - Markets, Products, Channels
• Develop Plans - Marketing Mix, Products, Markets
Internet Marketing
• Web Site Strategy, Information Architecture
• Content Development
• e-Mail Newsletters
• PPC Advertising and Web site SEO
Copywriting - Business Plan Executive Summary
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