Ask David MARKETING PLANS are important tools for the management teams of Long Island companies. They formalize growth objectives and plans -- and guide management during the implementation phase. The process starts with setting of goals. Next, a marketing audit is performed on the company's products, customers, sales channels and competition. This sets the foundation for development of low risk growth strategies - including plans for company positioning, market segment targets, product differentiation, marketing communications, and sales channels. DCP Marketing Services facilitates each step during a series of meetings with the client management team -- and documents the marketing plan developed during the process. Click here to register to download these marketing items:        •   "Developing an Effective Marketing Plan"        •   "Getting Publicity with Press Releases"        •   "Marketing plan press release"        •   "Marketing and Sales Assessment"

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