The BUSINESS PLAN EXECUTIVE SUMMARY is the most important part of the business plan. In many cases, a venture capitalist, angel investor, or capital forum selection committee, will reject a plan after reading only the executive summary. Developing a concise, compelling and complete executive summary can be a challenging task. DCP Marketing Services LLC reads the client's business plan, focuses on its key components, and writes a 4-page executive summary that pursuades the reader that the plan is a worthy investment.