INTERNET MARKETING is an important component of the marketing mix. Online media should be used to complement other elements of the marketing plan. Web site strategies can include telling the company and product line stories, providing customers with technical data, communicating with e-mail and live forums, gathering customer data and automating customer transactions. Particular attention must be paid to the Web site information architecture and to driving traffic to the Web site. DCP Marketing Services LLC provides guidance and input to the client team in the productive use of these online marketing tools.