Engaging a PART-TIME HEAD of MARKETING
can be an effective growth strategy for a company whose founder or
chief executive has been directing all marketing activities -- and now finds
his attention drawn away by other demands of the growing business. On a
part-time basis, David Pinkowitz will focus and implement the company's
existing marketing program or help to develop and implement a new one.
David will provide services that build awareness, develop relationships, and generate sales leads,
including positioning the company, defining the target audiences, developing compelling messages
for the company's products and services, budgeting the marketing mix, writing copy, and
delivering the messages to the target audiences through various media channels.