A focused STRATEGY is a critical component of any plan to increase the sales of a technology business. First, goals are established and a profile is made of the company's existing products, markets, customers, and competition to understand the elements of its business success. Then, opportunities for growth are developed by positioning the company against its competitors, clearly identifying and segmenting target markets, carefully defining and differentiating products, and evaluating and selecting effective sales channels. DCP Marketing Services LLC provides guidance and input to the members of the client team through all the steps of strategy development.